Anoop Singh
Marketing Director | 15+ Years | UK · India · Europe
💬 Let's Connect
Senior Marketing Leader
Anoop Singh
Director of Marketing · Content Marketer · Revenue & Brand Growth · Digital Transformation
Senior marketing leader with over 15 years of experience driving product & brand growth, demand generation, creative strategy and digital transformation across global markets including UK, India and Europe. Proven track record of driving direct revenue and aligning marketing with commercial outcomes in multi-location and high-growth environments. I build marketing functions from zero, lead high-performing cross-border teams, and partner with CEOs and founders to deliver measurable revenue impact.
15+Years Experience
£1.5M+Revenue Influenced
40%YoY Revenue Growth
50+Brands Worked With
Contact
📞 +91 8218798070
✉anoop.singh162@gmail.com
Location & Availability
📍 Dehradun, India
🇬🇧 UK Remote / On-site (Travel Ready)
🌐 Global (Travel Ready)
Social Links
🔗linkedin.com/in/anoopsingh2
📸instagram.com/wandertomer
What I Do Best
Core Expertise
🏗
Marketing Function Building
Built marketing departments from zero at AG Hotels Group and Luxe Hospitality Group — establishing brand, content, digital, SEO, CRM, and paid acquisition as fully operational functions.
📈
Revenue-Led Content Strategy
Full-funnel content that converts — driving 40% YoY direct booking growth, £750K+ team revenue, and £250K+ inbound sales for a £5M+ annual revenue group with 13+ hotels and 2 pubs (now 21 hotels).
🔍
SEO & Digital Performance
50% organic traffic growth, 4.5M+ Google search impressions. Strategy-to-execution SEO across multi-location and multi-property brands.
🎯
Multi-Property Brand Strategy
Brand architectures, visual identities, GTM strategies, and launch playbooks for portfolios spanning 13+ hotels and 5+ pub venues across the UK.
👥
Cross-Border Team Leadership
Led UK–India marketing teams across content, design, social, and performance. Built scalable delivery frameworks and mentored high-performance teams.
💡
Brand Storytelling & GTM
Compelling brand narratives for product launches, property acquisitions, and new market entries — across mobile, telecom, SaaS, hospitality, aviation, B2B, FMCG and consumer lifestyle sectors.
📊
Analytics & ROI Optimisation
GA4, Looker Studio, Databox — performance dashboards built to hold every campaign accountable. P&L-aware marketing with commercial thinking at its core.
🤝
Executive & Stakeholder Partnership
Regular partner to CEOs, founders, GMs, and Sales Directors. Translate vision into strategy, and strategy into action — with full commercial alignment.
Where I've Operated
Global Market Experience
🇬🇧
United Kingdom
Director of Marketing · Head of Content Marketing
5+ years in the UK hospitality market — multi-property hotel groups, pub chains, and venue operators across London, Manchester, Derby, Blackpool, Warrington, Peterborough, and 10+ other UK cities.
🇮🇳
India
Studio Founder · Senior Content Manager · Content Lead
10+ years building brands and teams across India — from national airline communications to agency work with 40+ brands and projects. Founder of Content Pie, a marketing studio serving global clients.
🌐
Remote-First Leadership
Cross-Border · UK–India-Europe Teams & Clients
Proven ability to manage remote teams, serve global brands, deliver at pace across time zones, and align execution with UK leadership from India. Frequently travelled to the UK for content creation, stakeholders' meetings, product launches, training, and collaboration.
🏨
Hospitality Markets
Hotels · Pubs · Restaurants · Venues
Deep expertise in UK hospitality — OTA dependency reduction, direct booking optimisation, revenue management alignment, seasonal demand, and event-led footfall strategies.
Sectors I've Served
Multi-Industry Experience
Hospitality (Hotels, Pubs, Restaurants, Venues)
Aviation & Airlines
B2B & SaaS
EdTech & Education
Architecture & Real Estate
Consumer Lifestyle & Fashion
Wellness & Health
Entertainment & Events
Tourism & Travel
Electronics & Technology
Corporate & PR
Beauty & Cosmetics
FMCG & Retail
Government & Public Sector
Signature Work
Top Project Highlights
AG Hotels Group · UK
Built a Full Group Marketing Function from Zero
Joined as the first marketing hire. Built a complete function across brand, content, digital, SEO, CRM, and paid — for a 13+ hotel, 2-pub UK portfolio spanning 12 cities.
40%Direct Booking Growth YoY
£1M+Revenue Influenced
4.5M+Google Impressions
Luxe Hospitality Group · UK
Established Marketing Department
Started the marketing department & launched the Group website plus individual property websites, social pages, and local SEO footprints for a growing pub portfolio.
50%Social Asset Growth YoY
£500K+Revenue Influenced
40%Boost in Organic Traffic YoY
Shezartech · Mumbai
Spearheaded Digital & Social Media Vertical
Led Digital vertical and managed end-to-end rebranding and launch strategy for Brainmint, a mobile learning management system (mLMS) for on-the-go training — driving B2B demand and product adoption.
30%Inbound Lead Growth
₹50L+Retainer Portfolios
Stars Cosmetics via Shezartech
Instagram Growth & Tassel Awards Campaign
Drove 70% organic growth on Instagram and led social + paid strategy for Stars Cosmetics as beauty partner of the Tassel Fashion & Lifestyle Awards 2018.
70%Instagram Organic Growth
500K+Earned Media Value
AG Hotels Group · Paid Social
£12K+ Paid Campaigns — Rooms, Weddings & F&B
Managed paid social campaigns for rooms, weddings, meetings, and F&B across a 13-hotel group — generating £100K+ in direct revenue from ad spend alone.
£12K+Ad Budget Managed
£100K+Revenue from Ads
30+Campaigns Executed
Content Pie Studio · Dehradun· Global
Content Pie — Boutique Studio with Global Portfolio
Founded and scaled Content Pie from a freelance website to a boutique marketing studio — serving brands in sports, architecture, hospitality, AI storytelling, wellness, B2B, and entertainment across India and globally.
2020Founded
Global ClientsUK, Europe & India
Qualifications
Education, Certifications & Languages
Graduate Diploma in Mass Communication
NRAI School of Mass Communication, New Delhi (Affiliated to IKG Punjab Technical University)
2008 – 2011 · Grade: A+
Bachelor in Mass Communication
Punjab Technical University, Jalandhar
2008 – 2011 · CGPA: 7.0
Inbound Social Media Strategy
HubSpot Academy
Certification
Performance Marketing Kickstarter
Growth School
Certification
Language Proficiency
English
Fluent · Professional
Hindi
Native
Technology Stack
Tools & Platforms
Marketing & Automation
HubSpotMailchimpStampedeCRM Platforms
Performance & Analytics
GA4Looker StudioDataboxMeta Ads Manager
Content & Creative
CanvaAdobe ExpressFilmora AIGenAI Tools
Web & SEO
WordPressRank MathYoastHostingerCRO
Collaboration
AsanaTrelloJiraSlackMicrosoft 365
🌐 15+ Years · UK, India & Europe · Multi-Industry Experience
Global Marketing Leader
Brand Growth · Demand Generation · Digital Transformation · Team Building
A global marketing leader with the depth of a specialist. Over 15 years, I have driven revenue growth, creative strategy, content marketing and digital transformation across hospitality, mobile, aviation, B2B & SaaS, edtech, PR, lifestlye, and consumer sectors — spanning India, UK, and Europe. I build functions from zero, align marketing with commercial performance, and lead teams that deliver measurable business outcomes.
Leadership Philosophy
How I Lead Marketing
🏗
Build From Zero
Joined AG Hotels and Luxe Hospitality as the first-ever marketing hire — built entire functions, processes, teams, and technology stacks from the ground up with no playbook.
🔗
Commercial Alignment
Marketing isn't a cost centre — it's a revenue engine. Every strategy I build is aligned with P&L, occupancy, pipeline, or ROAS targets. I speak the language of the boardroom.
📐
System Thinking
I build scalable content systems, performance dashboards, and campaign frameworks — not one-off executions. The goal is always repeatability and compounding returns.
🧭
Strategic Clarity
Whether it's a startup with no positioning or a portfolio with fragmented brand identity — I bring order, focus, and a clear narrative before execution begins.
👥
People-First Teams
I've mentored creators, social media executives, designers, and digital marketers across cross-border UK–India teams. I build teams that own outcomes, not just tasks.
📡
Omni-Channel Execution
From SEO and paid social to PR, CRM, email, and brand — I manage integrated marketing programs across channels, audiences, and geographies without losing strategic coherence.
Career Timeline
15 Years Across Industries & Markets
2024 · Present
Luxe Hospitality Group · North West, UK
Director of Marketing
Hospitality · Pubs & Venues · · UK Multi-City
  • Established group-wide marketing function for a growing North West England pub and venue portfolio.
  • Led brand, digital, content, SEO, paid social, and go-to-market strategy across multiple acquisitions.
  • Delivered 30% boost in organic traffic, 50% social asset growth YoY, and £500K+ in revenue influence.
  • Partnered with founders and operations leadership on growth strategy and acquisitions.
2021 · 2024
AG Hotels Group · London, UK
Head of Content Marketing
Hospitality · Hotels & Restaurants · Pubs & Venues · UK Multi-City
  • Built the marketing department from scratch for a 13+ hotel, 2-pub portfolio across 13 UK cities.
  • Drove 40% YoY growth in direct bookings, £750K+ team revenue, and £250K+ inbound sales.
  • Generated 4.5M+ Google search impressions; managed £12K+ paid campaigns delivering £100K+ ROI.
  • Led and mentored a cross-border UK–India marketing team; worked directly with CEO, Group Operations head and Sales Director.
2020 · Present
Content Pie · Dehradun, India
Founder & chief Creator
Content Marketing Studio · India-Global
  • Founded and scaled a boutique content marketing studio — multiple projects across India and globally.
  • Served clients across architecture, hospitality, wellness, B2B, entertainment, and sports performance.
  • Built remote delivery teams; managed client strategy, brand identity, web, SEO, and social media.
2019 · 2020
Go First (Go Airlines) · Mumbai
Senior Content Manager
Aviation · Airline · Corporate Comms
  • Led PR, content, and corporate communications for national and international airline operations.
  • Delivered strategic messaging for route launches, stakeholder comms, and brand storytelling.
  • Partnered with PR agencies and internal VPs across Sales, Ecommerce, Operations, and HR.
2018 · 2019
Shezartech · Mumbai, India
Content Manager
IT · B2B & SaaS · Digital Marketing
  • Led digital vertical and B2B content strategy for SaaS and EdTech products.
  • Increased inbound lead volume by 30%; managed retainer portfolios worth INR 50 lakh+.
  • Spearheaded rebranding and launch of Brainmint mLMS; drove 70% Instagram growth for Stars Cosmetics.
2014 · 2018
Percept Ltd · New Delhi, India
Content Lead (PR & Digital)
Integrated Marketing · PR · Corporate Comms
  • Led PR and digital content for 40+ brands and projects across mobile, lifestyle, events, hospitality, tourism, education, and FMCG.
  • Improved media visibility by 40% YoY through integrated communications strategies and media collaborations.
  • Managed accounts including Bridgestone, Casio, Chicco, Lladró, Witlinger Beer, Numero Uno, Karbonn Mobiles and UP Tourism.
2011 · 2014
Market Men Events · Passion Events · Emotion Digital
Copywriter — Early Career
Events · Advertising · Creative
  • Developed copy for emailers, invites, BTL campaigns, events, and brand communications.
  • Worked on brands including Häagen-Dazs, Colors TV, Delhi Government, ee TV, and Indiamart.
Value Proposition
What I Bring to Any Organisation
💼
Director-Level Strategic Thinking
I operate at the intersection of brand, revenue, and operations. I advise CEOs and founders on growth strategy, not just campaign plans.
🌍
Proven UK & International Market Experience
5+ years delivering marketing for UK-based organisations from India — with proven results, regular UK travel, and deep understanding of British and global consumer markets.
⚡
Execution at Speed Without Sacrificing Quality
Boutique studio founder + corporate leader+ Ex agency guy. I move fast, build smart, and deliver polished outputs — without agency lag or corporate inertia.
📊
Data-Informed, Not Data-Dependent
I use analytics to inform decisions, not hide behind them. Every campaign is built with a hypothesis, measured with rigour, and optimised continuously.
"I don't just run campaigns. I build the engine that makes campaigns work."
20+
Industries Worked Across
50+
Brands & Clients Served
2
Countries (UK + India)
£1.5M+
Revenue Influenced
Core Competencies
Marketing LeadershipBrand Strategy Go-to-Market PlanningDemand Generation Content MarketingDigital Strategy Performance MarketingTeam Building SEOPaid Social CRM & AutomationAnalytics & ROI B2B & B2CPR & Corporate Comms Stakeholder Management
🏨 Specialist Focus · 5+ Years in UK Market
UK Hospitality
Marketing Leadership
Hotels · Pubs · Bars · Restaurants · Wedding & Events Venues
A UK hospitality marketing leader with deep operational and commercial expertise. Over 5+ years, I’ve built marketing functions from zero, scaled direct booking revenue, reduced OTA dependency, and driven brand growth across multi-property portfolios spanning 15+ UK cities.
Hospitality Experience
5+ Years
Properties Marketed
13+ Hotels, 5+ Pubs
Markets
UK (15+ Cities)
Revenue Influenced
£1.5M+
Working Model
Remote · On-site · Travel-Ready
40%
YoY Direct Booking Growth
£750K+
Direct Booking Room Revenue
£250K+
Inbound Sales Pipeline
4.5M+
Google Search Impressions
50%
Organic Traffic Growth
30%
YoY Social Audience Growth
65%
Audience from New Launches
£500K+
Pub Revenue Influenced
Sept 2024 · Present
Luxe Hospitality Group (NW) Ltd
Liverpool, UK (Remote)
Director of Marketing
£500K+
Revenue Influenced
30%
Boost in Organic Traffic YoY
50%
Social Growth YoY
  • Built and scaled a multi-channel demand engine from zero, driving top venues to generate £6K–£7K weekly.
  • Established the Group’s digital and discovery ecosystem across web, search, and social, enabling sustained organic-led growth.
  • Activated high-impact campaigns across key trading moments (events, live entertainment, seasonal peaks) to drive footfall.
  • Led go-to-market strategy for new venue acquisitions, accelerating brand visibility and early-stage demand.
  • Strengthened brand equity through community partnerships and internal engagement initiatives.
Mar 2021 · Jul 2024
AG Hotels Group
London, UK (Remote)
Head of Content Marketing
40%
Direct Booking Growth YOY
£1M+
Revenue Influenced
4.5M+
Google Impressions
30+
Campaigns Executed
  • Established and scaled the Group’s marketing function from inception, creating a structured engine for revenue growth.
  • Built a fully integrated digital commerce ecosystem (website, booking, CRM, analytics), enabling owned-channel acquisition and conversion.
  • Delivered 40% YoY growth in direct bookings by strengthening organic discovery and improving conversion across the booking journey.
  • MGenerated £100K+ revenue from £12K paid spend (~8x ROAS) while maintaining a strong organic-first growth strategy.
  • Led cross-border teams and partnered with senior leadership to align marketing with commercial priorities, expansion plans, and performance targets.
UK Footprint
UK Cities Marketed
LondonEpsomManchesterKnutsford ChorleyBlackpoolSt HelensWarrington Newton-Le-WillowsCastlefordHuddersfield SunderlandNewcastleDerbyPeterborough
Hospitality Expertise
Direct Booking Growth
Reducing OTA dependency through website optimisation, SEO, and conversion strategy.
Hotel & Venue Marketing
Rooms, weddings, meetings, F&B, events — full category campaign management.
Pub & Bar Marketing
Footfall growth, event-led campaigns, local SEO, and paid social for venue operators.
Local SEO & Listings
Google Business, TripAdvisor, Yelp — multi-location SEO across competitive UK markets.
Property Launch GTM
End-to-end launch: brand, website, social, SEO, and paid acquisition for new properties.
Revenue Management Alignment
Marketing aligned with occupancy, ADR, and seasonal demand — coordinated with ops leadership.
📍 Liverpool, UK · Remote · Contract
Luxe Hospitality
Group (NW) Limited
Director of Marketing · Sept 2024 – Present
A pub and venue management company operating a growing portfolio of pubs, bars, and accommodation venues across North West England. Joined to establish and lead the group-wide marketing function from zero.
Business Type
Pub & Venue Management Group
Location
North West England, UK
Role Type
Remote Contract (Travel-Ready)
Duration
Sept 2024 – Present
Team
Social Media Executive, Creative Designer
Role Overview
  • Established and lead the group-wide marketing function for a growing portfolio of pubs, bars, and accommodation venues across North West England.
  • Own digital, brand, and content strategy to improve venue visibility, local demand generation, and guest acquisition.
  • Partner closely with founders and operations leadership on new acquisitions, go-to-market strategy, and brand positioning.
  • Lead creative, social, CRM, and paid campaigns focused on footfall growth, revenue uplift, and brand recall at property level.
Key Initiatives Delivered
🌐
Group Website & Digital Infrastructure
Built and launched the Group website plus The Newmarket Pub website and landing pages for new acquisitions.
🚀
GTM for New Acquisitions
Full go-to-market for The Duke of Cambridge and The Black Horse — websites, social setup, creative direction, and event promotions.
🔍
Local SEO & Listing Footprint
Strengthened online listings and local search visibility across Google, TripAdvisor, Yelp, and other hospitality platforms.
⭐
Stars of Luxe — Employer Branding
Conceived, branded, and launched 'Stars of Luxe' — a group-wide employee rewards & recognition programme.
📱
Paid Social Campaigns
Ran Facebook + Instagram campaigns for pub events, live shows, seasonal campaigns, and drink offers.
🤝
Community & Corporate Partnerships
Built collaborations with local junior football teams and sports clubs — strengthening community presence.
✈
UK Travel & On-Site Collaboration
Travelled to the UK for content creation, venue photography, team meetings and direct stakeholder collaboration with pub teams and leadership.
£500K+
Revenue Influenced
30%
Boost in Organic Traffic YoY
50%
Social Media Asset Growth YoY
65%
Audience from New Launches
Collaborations
Founder & DirectorGeneral Manager Pub Manager
UK Cities/Venues Marketed
The Newmarket Pub, Newton-Le-WillowsThe Orford Hotel, WarringtonThe Duke of Cambridge, St HelensThe Black Horse Pub, ChorleyThe Old Crow Inn, Newton-Le-Willows
Skills Applied
Marketing LeadershipBudget Management Brand MarketingCreative Direction Digital MarketingLocal SEO Paid SocialGo-to-Market Employer Branding
📍 London, UK · Remote · Full-Time
AG Hotels Group
Head of Content Marketing · Mar 2021 – Jul 2024
A multi-property hotel and asset management group operating 4-star and 3-star hotels, pubs, restaurants, bars, and meeting & wedding venues across 13+ UK gateway cities (now 21+ locations). Hired as the first marketing leader to build and scale the function from scratch into a structured, revenue-driving operation.
Portfolio
13+ Hotels, 2 Pubs
UK Cities
London, Manchester, Derby + 10 more
Role Type
Remote · Full-Time (Travel-Ready)
Duration
Mar 2021 – Jul 2024 (3+ Years)
Team
Creative Designer, Content Creator
40%
Direct Booking Growth YoY
£750K+
Direct Booking Revenue
£250K+
Inbound Sales Conversion
4.5M+
Google Impressions
50%
Organic Traffic Growth YoY
30%
Social Audience Growth YoY
What I Built & Delivered
🏗
Built the Marketing Function with CEO
Joined as the first marketing hire. Established brand, content, SEO, digital, social, CRM, and paid acquisition across a 13-hotel and 2 pubs group (now 21+ hotels).
🌐
Group Website Launch
Designed and launched the Group website with payment gateway, booking system, HubSpot Sales & Marketing Suite, and GA4 setup.
📊
£12K+ Paid Campaigns — £100K+ Revenue
Managed paid social campaigns for rooms, weddings, meetings, and F&B — delivering over £100K in direct and indirect revenue.
📱
Social Media & Email Marketing
Built all hotel and group social accounts from zero. Grew organically with 30% YoY audience growth. Executed 30+ social medi and email campaigns.
🔍
SEO & Demand Generation
Generated 4.5M+ Google search impressions. Reduced OTA dependency through SEO-led direct booking capture.
Stakeholder Collaborations
CEOSales Director Group Operations DirectorHotel GM Head ChefEvents Teams Wedding Teams
UK Cities/Hotels Marketed
The Crown London Hotel, Cricklewood (4-star)Pinewood Hotel, Manchester Airport (4-star)The Stuart Hotel, Derby (4-star) The Milestone Hotel, Peterborough (3-star)Bluewaters Hotel, Blackpool (3-star)Fortune Hotel, Huddersfield (3-star) Plaza Hotel, Chorley (3-star)Casa Mere Hotel, Knutsford (3-star)ibis Wakefield East, Castleford (3-star) Embassy Hotel, Newcastle (3-star)The Magnum Hotel, Sunderland (3-star)Lakeside Hotel, St Helens (3-star) Orchid Hotel, Epsom (3-star)
UK Pubs Marketed
The Crown Pub, London CricklewoodThe Kilton Inn, Knutsford
Skills Applied
Revenue GenerationContent Marketing Digital StrategyLeadership Paid CampaignsBudget Management Hotel MarketingSEOHubSpot
📍 Mumbai, India · On-Site · Full-Time
Go First (Go Airlines)
Senior Content Manager · Dec 2019 – Oct 2020
One of India's leading airline companies during its active days. Joined to lead content for PR, content, and corporate communications for national and international airline operations during a high-growth phase.
Industry
Aviation · Airline
Location
Mumbai, India (On-Site)
Role Type
Full-Time · Corporate
Duration
Dec 2019 – Oct 2020
Role Overview
  • Led PR, content, and corporate communications for national and international airline operations.
  • Delivered high-impact messaging for route launches, stakeholder communications, and brand storytelling across multiple markets.
  • Partnered with PR agencies to strengthen media relationships and brand visibility.
  • Delivered strategic messaging for market launches and brand narratives.
Key Responsibilities
✈
Corporate Communications
Led corporate comms for national and international operations — spokesperson support, internal communication, and executive messaging.
📰
PR & Media Relations
Partnered with leading PR agencies to manage media relationships across aviation, business, and travel publications.
🗺
Route Launch Messaging
Created high-impact content for new route launches across domestic and international markets.
Team & Stakeholders
VP – Corporate Communications GM – PR & CorpComm VP – SalesVP – Ecommerce VP – OperationsVP – HR & People
Skills Applied
Corporate CommunicationsPublic Relations Strategic CommunicationsMedia Relations Brand MarketingContent Development
📍 Mumbai, India · On-Site · Full-Time
Shezartech
Content Manager · Jul 2018 – Oct 2019
An IT, B2B & SaaS, and Digital Marketing company in Mumbai. Led content-led demand generation, B2B content strategy, and digital delivery for SaaS products and agency client portfolios worth INR 50 lakh+.
Industry
IT · EdTech · Digital Marketing
Location
Mumbai, India (On-Site)
Role Type
Full-Time
Duration
Jul 2018 – Oct 2019
Role Overview
  • Scaled B2B content and demand-generation initiatives — increased inbound leads by 30% for SaaS platform.
  • Managed multi-disciplinary content teams and client portfolios worth INR 50 lakh+.
  • Built and managed content operations supporting B2B demand generation and product marketing.
Key Projects
📱
Spearheaded Digital Vertical & Brainmint Rebrand
Led Digital vertical and managed end-to-end rebranding and launch strategy for Brainmint — a mobile learning management system (mLMS) for on-the-go training — driving B2B demand and product adoption.
💄
Stars Cosmetics — Instagram Growth Campaign
Drove 70% organic growth on Instagram, 20% on Facebook, 20% increase in UGC, and 500K+ Earned Media Value.
🏆
Tassel Fashion & Lifestyle Awards 2018
Led social media strategy, paid campaigns, and brand communications for Stars Cosmetics as official beauty partner of Tassel Fashion & Lifestyle Awards 2018.
🌱
Dhriiti — Digital Strategy
Led end-to-end digital build including website, content strategy, and social media, supporting a non-profit focused on entrepreneurship and skill development for youth and women.
💅
Godrej (Salon-i Initiative)
Delivered website, content, and social media strategy for a CSR-led vocational training program empowering women through skills in beauty and personal care across India.
Indian Cities & States Marketed
DelhiMumbaiAhmedabadPune NagpurNashikOdishaKolkata North East India
Brands & Clients
Stars CosmeticsGodrej DhriitiBrainmint AppKaya Clinic
30%
Inbound Lead Volume Growth for SaaS Platform
₹50L+
Retainer Portfolio Managed for Content & Social Media
70%
Instagram Organic Growth for Stars Cosmetics
500K+
Earned Media Value for Stars Cosmetics
Skills Applied
B2B MarketingContent Development Digital MarketingTeam Management Creative StrategySocial Media Marketing
📍 New Delhi, India · On-Site · Full-Time
Percept Ltd
Content Lead (PR & Digital) · May 2014 – Apr 2018
One of India’s leading integrated marketing and communications groups. Led content and digital delivery for PR and brand communication mandates across multiple cities, working with global luxury and lifestyle brands as well as government tourism boards.
Industry
Integrated Marketing & PR
Location
New Delhi, India (On-Site)
Role Type
Full-Time · Agency
Duration
May 2014 – Apr 2018 (4 Years)
Role Overview
  • Headed PR and digital content for 40+ brands and projects for a multi-client agency portfolio.
  • Delivered integrated PR and digital campaigns to support brand visibility and engagement.
  • Improved media visibility by 40% YoY through targeted communication strategies and media collabs.
  • Managed client relationships, delivery timelines, and media coordination across large multi-brand accounts.
Key Projects
⌚
Casio India (Product Launches)
Led PR and content strategy for multiple product launches (watches, prjectors, lifestyle products), delivering national media coverage and managing end-to-end client communication and execution.
🍺
Witlinger Beer (India Market Entry)
Developed and executed PR content strategy for brand launch in India, driving media visibility and market positioning through targeted storytelling and stakeholder engagement.
👡
Bahamas (Relaxo Footwears) Brand Launch
Led PR content strategy for the launch of a youth-focused lifestyle brand, designed in collaboration with Salman Khan, driving visibility and brand positioning in a competitive market.
📱
Karbonn Mobiles (Flagship Launches)
Developed content strategy for flagship device launches, including Titanium Octane series and Sparkle V, supporting product storytelling and market communication.
🎬
International Film Festival of India (IFFI) 2015
Delivered media and PR content strategy for a 3-month government-led international festival by Ministry of Information and Broadcasting, coordinating with stakeholders across government, media, and entertainment to ensure seamless national and global communication.
🎪
Large-Scale Events & Sports IPs
Created digital and PR content for high-profile events including Sunburn Festival, Miss Diva, Asian Athletics Championships 2017, and Kalinga Lancers.
📢
Corporate & PR Communications
Managed content for marquee accounts including Bridgestone, Videocon, UTStarcom, Chicco, and IMT Ghaziabad, delivering integrated communication across PR, digital, and brand channels.
Brands & Clients at Percept
ChiccoLemon MobilesRelaxo InalsaJaipuria GroupVURoll AktivHealthLladroWitlinger Beer BridgestoneCasioNumero Uno Karbonn MobilesVideocon I&B MinistryIMT Ghaziabad SchwarzkopfChhattisgarh Tourism UP TourismSimon India
40%
Media Visibility Growth YoY for Top Accounts
40+
Brands and Projects Managed
Indian Cities & States Marketed
DelhiGurgaonNoidaMumbai PuneChennaiGoaKolkata BengaluruHyderabadChandigarhAhmedabad
Skills Applied
Creative WritingContent Development PRMedia Relations Corporate CommunicationsDigital Content
🍰 Founded 2020 · Dehradun, India · Global
Content Pie
Founder & Chief Creator · 2020 – Present
A boutique content and marketing consultancy built from the ground up, evolving from a solo venture into a strategic partner for startups, small businesses, and global brands. Focused on building content-led growth systems that drive attention, trust, and measurable conversion.
Business Type
Founder-led Marketing Studio
Founded
2020
Location
Dehradun, India · Remote
"Big-agency strategy. Boutique speed."
50+
Projects & Brands Managed by Founder
15+
Leadership Experience
7+
Industries Served
Global Reach
UK · India · Europe
The Founding Story

In 2020, as the world paused and the marketing landscape shifted, I saw a gap between output and impact, and between scale and substance. Content Pie was built to bridge that gap.What began as an independent venture has evolved into a content and marketing consultancy focused on clarity, consistency, and commercial outcomes, where creativity is purposeful, partnerships are valued, and content is designed to drive real business results, not just visibility.

Services Offered
📝
Content Marketing Strategy
Full-funnel content that drives attention, trust, and leads — blog, social, email, and video content systems.
📱
Social Media Marketing
Platform-specific strategy, content creation, community management, and paid social across Instagram, LinkedIn, Facebook, and YouTube.
🎨
Branding & Logo Design
Brand identity, visual language, logo design, and brand guidelines for startups, solopreneurs, and growing businesses.
🔍
SEO & Digital Marketing
Technical SEO, on-page optimisation, and digital marketing strategy for long-term organic visibility.
🌐
Website Development
WordPress website design, build, and launch — optimised for performance, SEO, and conversion.
📈
Growth Strategy
Go-to-market planning, brand positioning, and growth strategy for founders, startups, and solopreneurs.
Clients & Brands
Dashtoon (Dashverse)INOX Group Tenso DomesThe Old Crow Inn (UK) RealCureTenso India Pantaloons (Collab)LearningStanceCristiano Fubiani (Italian Elite Football and S&C Coach)
Industries Served
Architecture
Hospitality
Entertainment
Wellness
Fashion
B2B & Corporate
Sports Performance
What Makes Content Pie Different
  • Founder-led execution with senior strategic oversight on every engagement, not delegated delivery.
  • Big-agency thinking with boutique agility, delivering speed, focus, and efficiency without overhead.
  • India-rooted with global delivery experience, supporting brands across the UK, India and international markets.
  • Commercially-driven content systems designed to solve business problems, not just create output.
Contact Details
🌐contentpie.in
📞 +91 8218798070
✉hello@contentpie.in
Location
📍 Dehradun, India
🌐 Remote
Social Links
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